Server Side Tracking | Pixie Commerce

Pixie Commerce is proud to be an expert in Server Side Tracking.

What is Server Side Tracking?

Server-side tracking through Google Tag Manager (GTM) enables businesses to collect, process, and send data directly from their server to various analytics and marketing platforms, rather than relying on client-side tracking. Instead of using the user’s browser to fire tracking pixels or scripts, server-side tracking routes data through a dedicated server, which processes the information before forwarding it to third-party platforms such as Google Analytics or Facebook Ads. This approach improves data accuracy by reducing issues caused by ad blockers or browser restrictions that can affect client-side scripts.

What are the benefits?

The benefits of server-side tracking are considerable. Firstly, it provides greater control over data, allowing businesses to clean or modify the information before sending it to third parties. This ensures better compliance with privacy regulations like GDPR, as sensitive user data can be filtered or encrypted. Additionally, server-side tracking can improve website performance by reducing the number of scripts running in the browser, leading to faster page load times and an enhanced user experience. It also minimises data loss due to browser limitations, making data collection more reliable and giving businesses clearer insights into their marketing efforts.

Hyvä Development

With Hyvä, it's all about keeping things simple, fast, and flexible. Say hello to unparalleled performance and smoother user experiences. We've streamlined the frontend stack, boosting productivity along the way allowing us to deliver constant innovation to our clients.

Hyvä Modules

Hyvä compatible modules extend the capabilities of your Magento store, offering enhanced functionality and customisation options. Designed to seamlessly integrate with the Hyvä frontend, these modules empower merchants to optimise their online presence and elevate the customer experience.