Adobe Commerce Cloud Optimizer| Pixie Commerce

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Adobe Commerce Cloud Optimizer

ADOBE COMMERCE CLOUD OPTIMIZERWhat is Optimizer and why does it matter? If you’re running an eCommerce website, you probably know that keeping things fast, flexible and up to date can be a real challenge. Especially if you’ve built your system over time and can’t easily switch to something new. That’s where Adobe Commerce Optimizer comes in. It’s a new service from Adobe designed to help businesses improve the performance and experience of their online stores without needing to start from scratch.

ADOBE COMMERCE CLOUD OPTIMIZERWhy was Optimizer created? Many businesses have spent years (and a lot of money) building their current eCommerce systems. Moving everything to a brand-new platform isn’t always possible or practical. Adobe Commerce Optimizer was built to work with what you already have so you can improve your storefront without the headache of replatforming. At its core, Adobe Commerce Optimizer gives your website a faster, high-performance front end—the part of your site that your customers actually see and use.

ADOBE COMMERCE CLOUD OPTIMIZERWhat does Optimizer actually do? It’s what’s called a headless storefront, which means it works separately from your back-end systems like your CRM, ERP, or order management tools. That makes it easier to deliver fast, flexible experiences without interfering with the rest of your setup. It also includes powerful tools to improve your site’s speed and boost traffic, support A/B testing so you can test what content or layout performs best, help you grow into new markets or sales channels, and make day-to-day site management easier for your team.

ADOBE COMMERCE CLOUD OPTIMIZERThe four pillars of Optimizer Adobe designed this service with four main goals in mind: Increase traffic and conversion rates – A faster and more optimised storefront means more people can find your site, and more of them will buy. Support creative and productive merchandisers – Tools like A/B testing help teams try out new ideas and make better decisions. Scale your business quickly – Whether you're expanding into new product lines, countries or sales channels, Optimizer helps you move faster. Simplify operations and lower costs – By streamlining your setup and reducing tech headaches, it can save time and money in the long run.