Structuring Your Page with Heading Tags for SEO and Readability

When it comes to SEO some of the most powerful elements on a page are also the simplest, heading tags. These are the <h1> to <h6> elements that define the structure and hierarchy of your content. Used correctly, they help both search engines and users understand what your page is about, and how your content is organised.

What are heading tags?

Heading tags are HTML elements that signal the importance of text on a page. The <h1> tag is usually the main title of the page, followed by <h2> and <h3> tags for subtopics, and so on. They act as a visual and structural guide, breaking up content into manageable sections.

For example:

  • <h1> – Page title (used once per page)

  • <h2> – Main sections or key topics

  • <h3> – Subsections under each <h2>

  • <h4>–<h6> – Used rarely, for very detailed breakdowns

Why heading structure matters for SEO

Search engines use heading tags to understand the hierarchy and flow of a page. When headings are used correctly:

  • Google can quickly identify what the page covers and how topics relate.

  • Your content is more likely to appear in relevant searches because headings often match user intent.

  • Accessibility tools (like screen readers) can interpret your page more easily.

In short, a logical heading structure gives search engines the same clarity that your users get when scanning your content.

Best practices for heading tags

  1. Only one <h1> per page
    Your <h1> should describe the overall topic of the page, think of it as your headline. Keep it relevant and naturally keyworded.

  2. Use headings to create a clear hierarchy
    Don’t skip levels or use <h3> tags before an <h2>. The goal is to create an outline that makes sense both to readers and crawlers.

  3. Include keywords naturally
    It’s fine to include your target keywords in headings, but avoid stuffing them in. The headings should sound natural when read aloud.

  4. Make them readable and descriptive
    Instead of vague headings like “Next Steps,” try “Next Steps for Setting Up Your Magento Store.” Descriptive headings give users confidence and help search engines understand context.

  5. Use headings for users, not just algorithms
    Remember that headings break up walls of text, making your content easier to skim and engage with - which can reduce bounce rates and improve time on page.

How heading tags benefit users

A well-structured page with clear headings is easier to read and navigate. Visitors can scan through sections, find the answers they need quickly, and are more likely to stay longer on your site.

It’s a small change that makes a big impact: better user experience, clearer communication, and stronger SEO performance.

Good heading structure is about balance, writing for your audience while keeping search engines in mind. By using heading tags thoughtfully, you create content that’s easy to follow, accessible to everyone, and well-optimised for visibility.