Google’s June 2025 Core Update Rollout Is Complete

Google has officially finished rolling out its June 2025 core update. After starting on June 30th, it finally finished rolling out on July 17th.

What was the June core update about?

This marks Google’s second core update in 2025 (following the March update). As always, these updates involve large-scale algorithm changes designed to surface more relevant and satisfying content across all types of websites.

Google itself said:

“This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.” Search Engine Land

What happened during the rollout?

  • Initial impact (early July): Volatility picked up around July 2, with some sites gaining visibility and others seeing declines.
  • Mid-rollout turbulence: Between July 11th - 14th, there was heightened ranking churn and even some partial recoveries from past updates (like the September 2023 helpful content update).

What’s new behind the scenes?

According to SEO experts, the shift seems rooted in two sophisticated Google systems:

  • MUVERA Google’s multi-vector retrieval system, which improves content relevance by fetching fewer but more accurate candidates.
  • Graph Foundation Model (GFM) A model that analyses relationships between content, links, and signals of authority to better assess overall site quality.

These advancements likely helped Google refine rankings along factors like E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness).

What this means for site owners

Now that the update is fully live, here’s what you should do:

  • Check your rankings and traffic trends pre and post update.
  • Use Search Console to examine impressions, clicks, and average ranking over the past few weeks.
  • Analyse competitor movement to understand trends within your niche or vertical.
  • Avoid hasty optimisations unless there’s clear evidence of issues, don’t overhaul content or structure in reaction to short-term changes.
  • Focus on fundamentals so that content quality (helpful, expert, structured), technical health, and UX remain top priorities.

Who’s feeling the effects?

  • Sites hit by older updates (like the helpful content changes in September 2023) are seeing some recovery, though it may take time.
  • Wider volatility remains in tools like Semrush, Moz, Sistrix, and others indicating continuing adjustments.

With the update now complete, the SEO landscape is settling but keep monitoring metrics closely. These core updates roll out several times each year, and each one helps Google improve how it recognises quality content and authority.

To stay ahead:

  • Keep crafting content for people, not algorithms.
  • Embrace E‑E‑A‑T principles and technical excellence.
  • Use this moment to audit, refine, and outshine competitors.

In SEO, patience often pays. Let the data guide you then build incremental, quality-driven improvements.